The common threads holding Asia are its values and
work ethic, making it very attractive for the West to do business here.
Businessman Vijay Eswaran analyses why we must capitalize on these strengths.
The world is
today service oriented and the service industry is going to shape the face of
the planet. The Asian ethos is best suited for it because of its disciplined
work ethic.
‘Service’ is
most fundamentally an Eastern or Asian concept than it ever has been Western.
The concept of ‘service’ is something that is ingrained in our culture and
traditions. It is the heritage of the Asian continent.
The reason that Asia is best suited for the service industry is because
we are a people oriented culture. Asian culture and ethos is more people-driven
than comparative cultures in the West, which tend to be more individualistic.
Team work, communal efforts, working with others, and deriving benefit from it,
is intrinsic to the Asian culture.
The changes in
the service industries, from call centres to outsourcing, which today has
created the multimillion dollar BPO industry, with decentralisation as the key
word, Asia will evolve into a service hub and
that will be the new theme of the new millennium.
The Asian work
ethos has always evolved in a different way from the other continents, even
while sharing similar agrarian backgrounds with Africa
and South America. It has, still, retained an
essential difference. The European and North American continents have undergone
gradual, but significant changes over the last 5 centuries.
The gradual
migration that happened after the industrial revolution basically developed
this mindset of mechanisation, very essential to the industrial revolution of North America and Europe.
The craftsmanship that evolved from a purely agrarian platform into designing,
tooling and manufacturing, redesigned a whole new breed of people that
eventually began to permeate every strata of society.
The farmer, who
was the main core of the agrarian culture, was relegated to the bottom of the
heap. The process of industrialisation diluted certain agrarian social
strengths. This process resulted in individualization. Craftsmanship became
more and more apprentice- oriented, and instead of a whole family farming
together, you now had two strangers doing it, and the thought process moving
towards specialization.
In Asia, however, the farmer and the peasants who worked the
farmlands, had to make the migration at a far greater speed. An entire
generation, a lost generation if you like, was formed towards the mid-19th
through the end of the 20th Century, throughout different parts of Asia. This ‘lost generation’ saw the leap forward, which
however cosmetic, it may have been on the surface, was still not enough to
change mindsets of the people. It resulted in them having the mentality of an
agrarian farmer, but with the working environment of a manufacturing-driven
society.
It was a mindset
which allowed people to treat their work as they would till the soil. The
mundane monotony of mechanization did not frustrate them, neither did it deter
them. They went to work with a gusto.
When
mechanization resulted in mass production, such as in the case of the
automobile industry revolutionized by Henry Ford in USA, the impact on Asia was stunning. It enabled the Japanese to make a leap
forward because they were able to perfect their craftsmanship and reduce the
cost of manufacturing even lower. What you had in the 1960s and the 1970s was a
Toyota car
produced at one quarter the cost of an American comparative make, but at equal
if not better quality. What the Japanese lost in terms of not having the equal
or more technical superiority, they made up for, in terms of greater
versatility and improvement, adapting the car for the mass. This basic cloning
of the latest technology from the West gave Japan impetus in its industrial
movement that was incomparable.
What we had then
was a feudal society with feudal practices and mindsets that evolved into
full-blown mechanical, industrialized society. This advantage gave us a work
ethic, a work culture that was discipline-driven.
This analysis is
not to show Asian society as being feudal. The reference to the feudal origins
is to prove that it is because of the intrinsic discipline, respecting one’s
work as one would respect the land that one tilled, brought about this
obedience and self-discipline, which enabled a better work force in Asia. A competent work force which was dedicated and
could work long hours. This has brought Japan, Korea, Taiwan, eventually Hong Kong, and today China and India to where
they are in the global economy.
The Asian work
ethos has been about putting together shoulders and surviving as a unit. It is
best seen in the hill slopes of Java, and in the Philippines where farmers have
fought the odds, cut crevices in the hills, creating terraced farming to grow
rice. They overcome them challenges and triumphed over them.
What do people
come to Asia for? Although beaches are similar
everywhere whether in Miami
or in the Maldives
or Malaysia,
the spirit of service is certainly not. The service that one receives in Bali and Thailand,
most of Vietnam,
Laos,
and the rest of the Pacific Rim, is legendary.
The concept of service, the ability of the Asian work ethos to embrace and not
look upon it condescendingly, is the strength that we can draw upon. This is
something that is universal from Japan, all the way across towards India.
This is why the
lure of Bali, Phuket, Koh Samui, Malaysia,
Singapore,
the Maldives,
is stronger, as opposed to more exotic destinations such as Hawaii, Grand Canyon,
Vienna, Venice and the like.
Another strong
factor binding Asia together is the spiritual
connection. Asia is the religious hub of the
world. Every major religion known to mankind comes from Asia,
from Palestine
to India.
What strength does that convey? The religions that came from Asia
traversed the entire globe, and are now in every corner of the world. If that
is not a demonstration of our ability to network with each other, what is? This
ability is going to be our strength in the new millennium.
Asian countries
have many commonalities. The thriving sea routes and overland silk routes have
bound us together historically, so much so that there are no real cultural
conflicts in Asia, of the kind that are there in the European continent. The
commonality is in language, food, in music and the religions. Although we don’t
look alike, unlike one half of the African continent, or the South American
people and the Indians, Chinese, Malay, and Asiatic races are different, the
commonality comes from our approach towards relationships that have been there
since the time of the Chinese and the Indian sea farers.
Whether or not
legal trade agreements ever come into place, whether or not ASEAN works or
doesn’t, whether a body like the European Union is ever formed in Asia, we are already there, in a sense. It does not need
any government impetus to bring Indians to Malaysia or Malaysians to India, or
Singaporeans to China
and Chinese to Singapore.
If the restrictions were taken off, the flow would be that much faster. The
only issues preventing Asia from working
together arise from political and social economic differences, which have
created artificial barriers. If not, I believe, we would very subtly, silently,
but surely, merge to one. And that strength is generally what one does not see
from the outside.
So, the strength
that we will be able to cultivate is the fact that our ability to interact with
each other is much more stronger, much more powerful, in Asia
than in any other continent. Asian weddings typically compromise of 1000 people
at the very least. For a many Europeans and North Americans, having 20 people
would make it a big wedding. This defines how people in Asia
relate to one another. Nearly two thirds of the world lives in Asia and the mass of humanity that throngs Asia makes us thrive amongst each other.
It only makes
sense that Asia will represent the next
Millennium. But only if we do not get too westernised, not get decimated in our
thinking, not get distilled. This will be the true strength of Asia, traversing the future and becoming the true Asian
millennium. As the Roman Empire once stretched
across most of the known world, followed by that of Genghis Khan, the new
Millenium will be then that of an Asian millennium with globalization being the
impetus of growth. Then the question is not where Asia
is, the question is where Asia is not.