As far as I am concerned, CSR is just new PR jargon. CSR should not be used as a cosmetic camouflage to show that we are responsible corporate citizens. It should be the inherent purpose of our being. As a businessman, I definitely agree that profit should be our driving force. But our primary purpose should be above and beyond profit. To build a better place, a better environment, a better future for our children.
This may sound corny to most and maybe very Gandhian if not archaic in today’s world, but our company’s motto RYTHM or Raise Yourself to Help Mankind is the primary purpose I chose to build this company with my partners.
By building this company, I hoped that we would have a vehicle to help build a better world. So, RYTHM Foundation is not just a cosmetic tool to make us look better. It is to us an ultimate part of why we are in business at all. And eventually we hope RYTHM Foundation will become equal to our flagship.
Vijayaratnam Foundation is another project, something I established in honour of my father. My parents have been my first Gurus. And this was my way of paying tribute to my father and thanking him for laying the foundation of my quest for knowledge. Vijayaratnam Foundation supports the education of young promising Malaysians as well as activities that enhance tolerance, understanding, health and well being in the community in the community in which we live