Vijay Eswaran on building a Global Brand

We see ourselves as an International Company. Hong Kong as a country has an international brand appeal and people in HK are global in their thinking. So, Hong Kong being what it was, we don’t see ourselves as Asian, but as international. This has been our strength. Our branding has always been global and with the internet as our modality there were no barriers – currency, language, economic. Service with quality and affordability for us became our branding.

Vijay Eswaran on Philanthropy

As far as I am concerned, CSR is just new PR jargon. CSR should not be used as a cosmetic camouflage to show that we are responsible corporate citizens. It should be the inherent purpose of our being. As a businessman, I definitely agree that profit should be our driving force. But our primary purpose should be above and beyond profit. To build a better place, a better environment, a better future for our children.

Vijay?s inspirations ? Business & Personal

Ironically, a great part of my business inspiration comes from Mahatma Gandhi because most of my management principles are drawn from him. He was not a politician, nor a general, nor was he a businessman, nor was he a prophet espousing any particular religion. His life was his message and when he left this world, he created an impact. He created a crater in the mind of man that no other man has been able to do since. And not many have been able to do before. Also, I find it very practical to apply Chanakya’s principles of arthashastra when it comes to running business. I can also draw my business inspirations from people like Martin Luther King or Mandela!

Vijay?s thoughts on Spirituality

The path of spirituality is essential to what we do in business. Spirituality has new meanings. For many, it is a dirty word; for others it is a new-age fad. There are very few who realise the value of spirituality in day-to-day management of work and life. Spirituality is a force in management. It is in fact a strong business concept.